The greatest successes in retail will come from your business intuition and insights.

We support your business and execute the plans by instinct AND facts. With our combined experience in advanced analytics and highly experienced staff in cross-segment practice, we integrate retail experience, retail analytics, and retail solutions, so intuition and creativity can work in overdrive.

“While 8 out of 10 successful brands use retail technology to help them make decisions on a day-to-day, hour-by-hour, and buy-by-buy basis, the problems still persist”.


There is no available tool in the market that is customizable to individual business.


Building a tool or an app from scratch with own tech team and advanced capabilities to handle all retail and marketing tasks does not make sense due to heavy investment.

Analytics Framework

Know Them Better

Marketing Database and a single view of the customer. We add new pieces of information about each customer across sources.

Mine For Insights​

Clustering, Segmentation, Profiling, Predictive models for repeat/ Response/ churn, Product adoption models, offer testing.

Build Relevancy

Campaign management, test and control, list-offer-creative-timing testing, personalization, multi-wave multi-stage campaigns.

Monetize the Relationship​

ROI for every campaign tracked, incremental sales tracking, dashboards and reports. Use product recommender

Case Studies

Driving Sales

Drive conversions of Pediatric care adoption.

Identify high potential customer, develop campaign and campaign analytics in order to get score of each patient to measure the potential level of Pediatric care adoption.

Loyalty Program

Evaluate current membership program(s).

Develop program guide with recommendations on member enrolment, benefits, cost tenure and membership validity by identify activity levels and usage patterns of member. Then loyalty program analytic will drive communication campaign for increasing activity and repeat level

Customer Lifecycle Mgmt

Higher customer lifetime value based on their life-stage and needs.

Establish data-driven communication framework as a customized automated engine for triggering relevant and timely communication which also be able to track response, ROI and incremental revenue generated.

Reduce Shopping Cart Drop-off Rates

The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%

Drop out rate can be reduced by check out

Launch a New Premium Product

Evaluating historical data of similar product in order to understand new product market performance.

Distribution recommendation strategy across channels, regions and specific dealers or dealer types to target.

Launch a New Product

Evaluating historical data and uncovering insights on the DIY usage and pricing.

Positioning product based on insight and design product communication accordingly. Estimating demand and premiumness index as well as creating analytically driving pricing framework to maximize margin with minimal impact on business volume.

Predict New Car Purchases

Defining the CRM strategy and creating Conceptual Framework and Analytical Tool Sets. 

By customer cluster, segmentation and profiling, a multi-layer programmatic communication plan for targeting different segments will be developed so that multiple campaigns can be rolled out simultaneously, depending on customers’ life stage.

New Product Launch - Predict Success from Customer Preferences

Set up database and analytics platform then generating insight analytics to build predictive models and recommenders for new product launching along with response tracking and analysis to find out new opportunities available and the best practices.

Pricing Optimization to Increase Sales Through Upgrades

Running 60 campaign per day

Offer specific promotion to the individual customer and also choosing media and frequency by based on customer type.

Root Cause Analysis

Setting benchmarks for performance and identifying channels that are underperforming and suggesting a recovery plan.

Reviewing the targets or KPIs for each channel region wise by calculate business potential based on historical performance in order to identify laggard region, cause factors and recommendation for loss control.

Create Prosperity Index

 Create a Prosperity index for a property segmentation project to find most valuable target consumers in the area. Site potential evaluation with maximum potential leading to high demand at the time of launch. It will also give insights on factors that lead to higher demand.


Merchandising - Assortment Analytics

Cut costs through better product allocation. Narrowing the gaps between sell through and stocking. Optimizing at product attribute level localized to store level. Significant increase in gross margin can be effected through better assortment decisions.

Key Marketing Capabilities

Consumer Insights & Segmentation

We help clients understand customer needs and behaviors actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.

Product & Category Management

We help brands break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.


We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.

Sales & Channel Effectiveness

We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

Marketing & Brand Strategy

We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

Customer Experience

We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.


We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.

Go-to Marketing Strategy

We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty. Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.

Key Analytics Capabilities

Customer Analytics

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Channel/Store Analytics

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Marketing Analytics

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Pricing & Promotion

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Key Tech Capabilities

Line Messaging


CRM Platform


Social Commerce
(Line & Facebook)

BOT Design and Implementation

Push Messaging Manager (Line, SMS & Facebook)

Brand Channel Development

CRM Based Services

Build better engagement with automated marketing communication

We build automated emails, mobile push notifications, SMS, LINE, fb, with personalized subject lines and body message to achieve best engagement

Deliver targeted up-sell & cross-sell recommendations

Personalization makes it easy to inject highly personalized recommendations all your communication

Target customers based on category & brand affinities

We makes it easy to target customers based on category & brand preferences

Combine Behavioral & transactional data into one system

We build 360-degree customer profile which enables you to combine behavioral & transactional data about customers in one system, overlaid with designated KPIs

Predictive modeling for repeat purchase & churn

We uses Machine Learning to compute the factors that affect your basket size, churn and customer lifetime value. Segment customers easily with predictive scoring

End-to-end reporting

Simple and intuitive dashboard that gives you all the metrics you care for, customized to your needs

LINE Business Tools



Customer Service

Customer Relationships Management

Do more with your data to day


Deliver Business Impact

With your own data that is more cost-effective. No surveys, research samples or guesstimates.

Get the Most Important Questions Answered

Without any bias – even answers
to the questions that haven’t come up yet.

Set Benchmarks and KPIs to Fuel Growth

From understanding current performance and untapped potential of your customers, product, stores, or channel.

Gain Actionable Insights From Customer Behaviour

Even from unstructured, multi-source, inter-departmental data.

What We Come In With



A Team of dedicated and shared resources that is optimised to your needs. Highly skilled and with relevant experience. Dedicated to making business impact.


We come in with all requisite tools, we make our work very easy for IT departments. Can work with your platforms if needed.


We have well defined process for on-boarding, managing large scale requirements, handholding campaigns, running deep dives to answer complex questions.


The senior team is always available, and proactively so. We make it our job to look in every month and give you something you didn’t know in your data.

Get in Touch

Scroll to Top